Hi, I'm Alex, pleasure to meet you.
Experience across multiple disciplines has shaped how I think about creativity and process. My work stays grounded in clean, classic design, while leaning into moments that feel bold, modern, and distinct. I like to toe the line between creative and classic.
I craft identities and systems with movement, clarity, with an eye for the moments that matter. At my core, I create work that hits with a fresh style, but goes down smooth.
My core ethos is built around timeless design mixed with modern trends and a little bit of edge.
"Build with distinction and purpose"
work.
services.
01. Art Direction
I shape visual narratives with precision, bringing clarity, intention, and depth to every crafted project.
02. Visual Design
I craft clean, versatile design solutions that balance style, function, and a strong cultural sensibility throughout.
03. WEB
I build digital experiences with clear structure, smooth interactions, and a refined blend of design tech.
04. BRAND IDENTITY
I develop brand identities rooted in clarity, character, and culture, giving every brand a steady presence.
about me.
Born and raised in California, I’ve always been shaped by the visuals and culture around me. Design, music, dance, and pop culture have all influenced how I see and create.
I’m constantly learning, adjusting, and staying curious. At the end of the day, I’m just someone who loves the craft and keeps growing with it.
I spent my young adulthood as a dancer, creative lead and instructor which has shaped the way I view my career as a designer and art director.
I believe great work isn't achieved from a single person, but as a team. I bring value in scouting and developing talent and bringing teams together to achieve a collective goal.
RANDOM FACTS
(That no one probably cares about)
I am the second oldest of 5 boys.
I have a dog named Evee (after the Pokemon, spelled differently).
I learned I'm of the minority that doesn't have an inner-voice.
I find the sound of rain really soothing.






